Guest Blogger, OOdlebOOks

Author Marketing Made Easy

9 Mar , 2017  

Oodlebooks is an exciting author marketing platform created specifically to help the independent or self-published author to market themselves and their books in the easiest most effective way possible.

Oodlebooks is the answer to the following questions …

  1. I’ve written a book and don’t know where to begin to promote it?
  2. There are so many social media platforms which one is the best?
  3. Why is no-one buying my book?

The truth is just sticking a book up on Amazon (or any other online book selling platform) does not guarantee sales. You need to do something different if you want to stand out from all the other authors in your genre.  Did you know there are over 15 million books on Amazon alone and that figure is rising every day?

So, where and how do you begin to create an easy and effective marketing approach to you as an author and to generate more book sales?

Oodlebooks was set up to solve this conundrum for all self-published authors. To create a place where avid readers of great books could go to find the independent authors they often miss out on when searching mainstream platforms.

Oodlebooks uses ‘fanology’ which is based on the principle of relationship marketing.

If you are to create longevity as a successful author then fanology is a great way to grow the KNOW, LIKE and TRUST relationship that is needed when building a fan base. We have already established that there are now so many books readily available, so how can anyone carve a career out of continued book sales unless they have a band of ardent fans supporting their corner and telling others?

  (To read the e-book ‘FANOLOGY: Create Fans. Sell Books.’ By the site’s founder Gail Powell – go to –  or receive a download for free when you sign up as an author).


The strategy of relationship-marketing is applied to simply and effectively by ONE SIMPLE ACTION –

… the author asking their friends and contacts on their existing social media to TURN THEIR HEART TO RED on their author page on the website.

People love to help and support, and by asking for this simple action to be completed, they are added the author’s own mailing list within their author account. This way the author can regularly email this growing list with great information, offers and competitions which will create an engaged fan base that is easy to communicate with.

The authors with the most hearts turned to red will get to appear on the TOP TEN AUTHOR leader board on the Home Page.

Any author on the top ten list has additional exposure from the many visitors landing on this page first. The Oodlebooks team also offer additional free social media promotions for all the top ten authors.

Once you become an OODLEBOOKS AUTHOR then you have a ready-made marketing strategy at your fingertips.

There are two levels of author account – FREE which allows you to upload your book to the bookstore and AUTHOR PLUS which allows you to grow your fan database within your account and also provides your very own unique book marketing widget.

This new technology has been created by the wonderful people at Neilsen (the ISBN agency) by their Book2Look department. We purchase this technology on the author’s behalf providing them with a unique link and a mini-website/widget that creates a true book experience for all fans, and potential fans, of the author.

CLICK HERE      To see a Book2Look example.

Oodlebooks is a great way to grow the KNOW, LIKE and TRUST relationship that is needed if you want to build longevity as a successful author.

Why are fans so important?

Fans will tell others in their networks about you (the author) and your book/s and will often purchase anything else you write in a similar genre or topic once they have enjoyed one of your books. They are your best sales people.

Make no mistake – this is not a site for just uploading your book and seeing what happens. The ‘build it and they will come’ philosophy has long gone since the amount of books and authors available online has made discoverability almost impossible without direct marketing techniques.

Oodlebooks offers all authors the chance to engage in direct marketing with maximum ease and maximum results.

There are just TWO FIRST steps…

  1. Add your book for FREE
  2. Upgrade to AUTHOR PLUS to have your very own Book2Look marketing widget created that acts as its own sales tool as the reader can experience you and your book from one unique link.

Then there are only a few actions required once you have signed up for your author account that we will advise and help with through regular tips and resources:

  1. Ask your social media networks to go to and ‘turn my heart to red’ which will grow your fan list on the site.
  2. Regularly log in and send messages to your growing list about what’s happening in your world and send out any offers/giveaways that you have available (we provide templates, tips and a guided plan to achieve the very best results from communicating with your growing list of fans).
  1. Share your Book2Look marketing widget link so potential readers can –See inside your book…
    • Watch a video trailer of your book (optional)
    • Share it easily on social media (easy-to-use buttons to enable your readers to do this instantly)
    • Read reviews
    • Buy your book/s

There is no need to keep shouting at people on social media to  ‘BUY MY BOOK!’  Only to be met with NO SALES! By using Oodlebooks and the principles of  ‘Fanology’ –  the book sales will simply follow.

We would love you to become a part of the Oodlebooks author family or a fan of one of our many fantastic authors.

I would love to welcome you to the Oodlebooks-Author family and be able to help you to grow your fan base and create the author-marketing success that you seek.

by Gail Powell.

Gail Powell – Founder of Oodlebooks

Gail Powell –
Founder of Oodlebooks








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The team at OTWT are committed to helping authors to grow their following and to sell more books. OTWT is the blog site for The aim is for all authors (particularly those who self-publish), no matter how successful, to have the same access to the book-buying public as those signed to the larger publishing houses. If you have a blog post about you as an author, your book or anything topical, please contact us.

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